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19th August 2022 EDT RELEASES

Oishii! Reebok, atmos and Baby Star Ramen Cook Up a Tasty Sneaker Collab

So delicious you'd keep reaching out for more.


Collaborative sneakers often help to inject unexpected new energy into a brand and 2022 has given us some pretty wild collabs. By now, we are no strangers to food-themed sneaker collabs—the most recent ones being Nike’s special edition Air Force 1 Mid “Izakaya” and a full sneaker and apparel collection from Puma and Coca Cola.

But an upcoming team-up between Reebok, Japanese sneaker retailer atmos and popular snack brand Baby Star Ramen, has caught us by surprise, and in a good way!

This atmos x Baby Star Ramen x Reebok triple collaboration takes the Reebok Classic Leather silhouette and shakes things up with elements from Baby Star Ramen. Color scheme-wise, the suede and leather upper comes in a neutral cream color, while the yellow-white-red sole unit references the famous ramen snack’s packaging.

The most prominent Baby Star Ramen detail would be the Reebok vector logo on the lateral side. The logo now comes in a print of the ramen snack that Baby Star is synonymous with. Right above, in another tongue-in-cheek touch, the “Reebok” text has been replaced with “Ramen”.

Baby Star Ramen fans would be elated to find the noodle brand’s characters “Hoshio-kun” and “Bay-chan” featured on the left and right heel. Additional details include an insole printed with a similar all-over ramen snack print.

Raffle (lottery) starts on 29 August, and the shoes officially drop on 3 September via atmos online.

In other sneaker-related news, check out the latest PLEASURES x Crocs clog crossover.