Puma and Coca Cola are coming together for a nostalgic collection that celebrates the heritage of both brands, retro American style. If you’re scratching your head at why a German-based brand would be celebrating Americana, then here’s a history tidbit about the brand. Back in the 30’s, when the founders (and brothers!) of adidas and Puma were still working together, the pair went to the 1936 Summer Olympics and persuaded US sprinter Jesse Owens to use their spikes. It was the first sponsorship for an African American, and Owens went on to bag four olympic gold medals. Needless to say, business boomed.

As for Coca-Cola… Well, we’re sure you already know that they are practically synonymous with American diners. Even today, Coca-Cola remains a staple in food chains. It is no wonder then that campaign images for this drop are set against the backdrop of a Route 66-style retro diner.

The Puma x Coca-Cola collaboration will feature both co-branded footwear and apparel. Among the footwear selection is Puma’s recently released Slipstream sneaker, which has been made elevated with retro color details. Coca-Cola’s classic pinstripes also make an appearance on the Rider FV sneaker, PUMA’s very first jogging shoe in their recognizable suede. Woven labels with both brands’ logo, alongside molded hang tags that read “Things go Better with Coke”, further emphasises the collaborative effort of this drop. And did we mention exclusive packaging with special laces? Accompanying the sneaker is also a full-red Wilo slide that is bound to make a statement at any summer pool party.

The collection also readies you from the body up, with a range of graphic T-shirts along with cut and sew items like the Relaxed Polo. While some are printed with Coca-Cola’s 60s jingle “Things go Better with Coke”, the others have old school Coke ads. An aesthetic that’s sure to be a hit with the vintage crowd.

Official sources state that this is part one to a two-part drop, which will be released on 12 August. Likely, pricing details will be released then.

In other collaborative efforts, check out this minimalistic JJJJound x Asics Gel-Kayano 14.