[Update 21 Feb 2024] Official campaign images starring Kiko Mizuhara have emerged, flaunting stylish ensembles with the Kiko Kostadinov x Heaven by Marc Jacobs x ASICS GEL-LOKRO collection.

This collection boasts three colorways–”Graphite Grey/Gunmetal”, “Vapor/Cosmos”, and “Faded Denim/Pale Aqua”. The launch is scheduled for 22 February via kikokostadinov.com, followed by a broader release on 7 March through ASICS.

[Update 24 Jan 2024] New images of the Kiko Kostadinov x Heaven by Marc Jacobs x ASICS GEL-LOKRO have emerged, teasing a pale pink and lavendar colorway. Check them out in the gallery above as we await more details!

Marc Jacobs’ Heaven may be a cash grab geared towards impressionable, fashion-conscious Gen Zs. Nevertheless, it pushes the boundaries of fashion, embodying elements likely to dominate the fashion landscape in the near future. Think Y2K vibes, gender-fluid cuts, and an embrace of inclusivity.

Now, Heaven is taking its forward-thinking vision to footwear, teaming up with the ever-innovative Kiko Kostadinov for a reimagined Mary Jane that’s anything but traditional. Built on the ASICS NOVALIS platform, this collaboration is a futuristic twist on a footwear staple.

Imagine metallic straps gleaming like constellations, adorned with Heaven’s signature star embroidery. The textured outsole, usually confined underfoot, boldly creeps up the toe box, adding a rugged edge to the delicate silhouette. Dozens of leather cords weave their way across the upper, creating a captivating mystery above the curved rubber sole. Inside, collaborative branding ensures you know exactly who’s behind this audacious reimagining.

There isn’t a release date yet of the Heaven by Marc Jacobs Mary Jane shoe but they’re definitely set to arrive in 2024. Stay tuned for more details and images in the coming weeks!

In the meantime, find out more about the upcoming Corteiz x Supreme collaboration.