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11th November 2022 EDT RELEASES

A “L.A. Love Story” told by Lauren London x PUMA

The newest capsule collection from London pays homage to Nipsey Hussle.


American actress and model Lauren London keeps it real, as she is bringing that spirit into her second collection with Puma, “L.A. Love Story,” which will be released on 11 November.

The footwear and clothing line honors London’s passion for her hometown and the neighborhood that helped to mold her into the person she is today—Los Angeles, the city where she was born and raised. The collection also pays a homage to her late partner Nipsey Hussle whose motto: “It’s not on you, it’s in you.”

Five different shoe designs are available, all in a simple color scheme. The Lauren London Slipstream Lo is available in two colorways, with accents in either brown or blue and styled in cream and grey. The Suede is available in cream and tan, and the sockliner has a paisley pattern. Two Leadcat 2.0 slide colorways—one in cream and one in brown—each with paisley print across the forefoot strap, complete the lineup. Apparel pieces include a track jacket, track pants, hoodies, shorts, and men’s and women’s boilersuits.

In partnership with Lauren London and the great Hype Williams, the couture-inspired campaign was photographed and creatively directed—and a full circle moment for London.

The Lauren London x PUMA “L.A. Love Story” collection is now available on PUMA and select retailers with a retail price range of US$22 to $110.

If you’re looking for more collection-related news, check out the Hender Scheme x The North Face FW22.