Fragment & Pokémon Strike Again with New Thunderbolt Project in Taiwan
Fragment x Pokémon Thunderbolt Project strikes Taiwan again, with INVINCIBLE acting as the lightning rod.
While many brands have hopped onto the Pokémon hype in the recent months (Puma and Comme des Garçons, to name a few), likely in tandem with then new game releases this November, Fragment’s relationship with the Japanese franchise has been a long and steady partnership since 2018. There’s even an official name that aptly ties the two together — the Thunderbolt Project.
After flash pop-ups in Japan, Shanghai and Beijing, the Fragment x Pokémon Thunderbolt Project is striking Taipei again via retailer INVINCIBLE. This time, with exciting teammates alongside the iconic Pikachu: the charmingly adorable Snorlax and Gen 1 starters Bulbasaur, Charmander and Squirtle. Per the collaborative project’s all-black scheme, all the Pokémon plush charms have been drained of color but are now emblazoned with Fragment’s doubled thunderbolts.
This Thunderbolt Project also offers a thick hoodie and tee in black, both embroidered with gray-scale Fragment thunderbolts on the front. The back sees a print of the five Pokemon silhouettes sat atop the bracketed phrase “THUNDERBOLT PROJECT BY FRGMT & POKÉMON”. INVINCIBLE joins in on the branding galore, stamping its logo just under the phrase.
This latest Thunderbolt Project will make an appearance in INVINCIBLE’s stores from 25 Nov to 11 Dec. Each mascot charm (Pikachu, Snorlax, Charmander, Bulbasaur, Squirtle) retails for NT$1,280 (~US$41). The hoodie retails for NT$4,980 (~US$160) while the S/S Tee is priced at NT$2,200 (~US$71). Whether an online release will follow has yet to be announced.
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