ASICS vs. New Balance: Which Is Better?

31st January 2025 EDT FEATURES

ASICS vs. New Balance: Which Is Better?

Let the competition begin.

Things are always competitive in the sneakersphere. While Nike and adidas remain at the top of the charts, brands like New Balance and ASICS are closely following after. New Balance’s renaissance isn’t a novelty item any longer, but they’ve transitioned into a brand to be reckoned with. ASICS, as well, with their innovative technology and cult-like following aren’t falling behind the pride, either.

For fans of either New Balance’s or ASICS’ aesthetics—which can be strikingly similar at times—it can be a question of which brand to cop for their next purchase. In other words, ASICS vs. New Balance: which is better? Let’s begin by diving into the history of these legacy brands.

ASICS vs. New Balance: History

Images via ASICS

ASICS, with its origins tracing back to founder Mr. Kihachiro Onitsuka’s 1949 post-war Japan vision, is synonymous with performance and groundbreaking innovation. The brand’s name, derived from the Latin phrase “Anima Sana In Corpore Sano” (a sound mind in a sound body), underscores their dedication to holistic well-being.

ASICS’ GEL technology, a game-changing cushioning system, has become a defining characteristic of their running shoes, propelling athletes to achieve remarkable feats. From the iconic GEL-Lyte III to the technologically advanced METASPEED racing line, ASICS consistently pushes the boundaries of footwear engineering.

Image via Alchetron

New Balance, established in Boston back in 1906, has cultivated an image of meticulous craftsmanship and a “dad shoe” aesthetic that has ironically become a symbol of cool. Their unwavering commitment to quality, particularly evident in their MADE in USA line, resonates deeply with those who appreciate enduring style and all-day comfort.

From the celebrated 990 series to the recently created 1906L, New Balance seamlessly blends time-honored design principles with contemporary trends.

ASICS vs. New Balance: Technology

Images via ASICS

ASICS is a powerhouse of technological advancement. GEL technology continues to be the bedrock of their performance shoes, delivering exceptional shock absorption and impact protection. FLYTEFOAM, a lightweight yet resilient midsole material, further optimizes the running experience.

The TRUSSTIC system provides essential stability and support, crucial for runners of all experience levels. ASICS’ recent foray into carbon-plated racing shoes with the METASPEED series showcases their commitment to maximizing athletic performance.

Image via Complex

New Balance’s innovation centers around its cushioning technologies, such as Fresh Foam and FuelCell, meticulously engineered for both comfort and responsiveness. Their emphasis on premium materials, including supple suede and resilient nubuck, elevates their lifestyle offerings. The MADE in USA label signifies a dedication to domestic production and superior quality, a detail highly valued by many consumers.

ASICS vs. New Balance: Running Shoes

ASICS and New Balance are titans in the running shoe world, each catering to a wide range of runners with distinct strengths.

ASICS is known for its GEL cushioning and focus on stability, catering to runners who need support and impact absorption.

• Foot types: ASICS excels in shoes for overpronators (feet roll inward excessively) with their GT-2000 and GEL-KAYANO series, providing stability and motion control. They also offer neutral shoes like the NOVABLAST for runners with a more balanced gait.

• Running styles: ASICS has models for various distances and paces. The METASPEED line is designed for speed and racing, while the GEL-NIMBUS offers maximum cushioning for long runs. Trail runners can explore the Fuji Lite and TRABUCO MAX for off-road adventures.

New Balance emphasizes fit and a wide range of sizes, appealing to runners seeking a personalized feel.

• Foot types: New Balance offers a broad selection of widths, making them a go-to for runners with wide feet. Their 990 series is a classic choice for everyday running and walking, available in multiple widths. They also have stability models like the 860 and neutral options like the Fresh Foam 880.

• Running styles: New Balance caters to various needs, from the FuelCell line for speed and responsiveness to the more cushioned Fresh Foam X 1080 for longer distances. Trail runners can check out the Hierro series for rugged terrain.

ASICS vs. New Balance: Aesthetics

Beyond the realm of running, both brands excel in the lifestyle category. While exploring retro designs, ASICS generally favors a more modern and performance-driven aesthetic. Their vibrant colorways and collaborations with contemporary designers resonate with a younger, more fashion-forward demographic.

In the ASICS discography, the GEL-KAYANO 14, GEL-LYTE III, GEL-NYC, and GT-2160 are the top models to look out for at the moment.

New Balance’s design language gravitates towards classic and retro-inspired silhouettes. Their understated color palettes and collaborations with influential figures in the fashion and streetwear landscape have solidified their position as a style icon. The “dad shoe” trend, once the subject of mockery, has now become a symbol of discerning taste, embraced by fashion aficionados globally.

In more recent times, silhouettes like the 1906R, 2002R, 1906L, and 990 series have become the New Balance silhouettes to look out for.

ASICS vs. New Balance: Sizing

Achieving the perfect fit is paramount when selecting sneakers. ASICS typically follows standard sizing conventions, and New Balance also generally adheres to true-to-size measurements, although some models may have a slightly wider fit.

That said, it’s always prudent to consult size charts (ASICS here; New Balance here) and review customer feedback before making a purchase. Visiting a physical store to try shoes on is the most reliable way to guarantee a perfect fit, particularly for performance-oriented models.

Conclusion

So, ASICS vs. New Balance: which brand is better? The answer, as you might have anticipated, is subjective. If you’re more into the tech aspect of shoes, and are a fan of contemporary, or even futuristic aesthetics, ASICS might be the option for you.

If you prefer heritage, craftsmanship, and classic aesthetics, perhaps New Balance might be more up your alley. Either way, both of these brands promise comfort and performance.

At the end of the day, browse the options available, and enjoy the process of picking the next shoe to add to your rotation!

Browse All ASICS

Browse All New Balance

For the latest releases, breaking news, and exclusive interviews, stay tuned to the SNKRDUNK Magazine and @snkrdunk on Instagram. Explore the SNKRDUNK App and use the welcome code from the banner below before making your first purchase. Additionally, if you want to try a pair out, visit our stores in Singapore and Japan!

Follow us on: