thisisneverthat Launches Seoul and Tokyo Store-Exclusive Apparel
Only available at the thisisneverthat Seoul and Tokyo boutique stores.
thisisneverthat is introducing a limited collection of t-shirts and hoodies in the monochromatic shades of black, white and grey.
Exclusive to home city Seoul and Tokyo–where thisisneverthat set up their Japan flagship store last fall– both t-shirts, coming in two colors black and white, and grey hooded sweaters are emblazoned with the names of either cities on the front. Additionally, the Seoul edition apparel have “2014”, the year the South Korean label was founded, printed on the right shoulder at the back; Tokyo exclusives are printed with “2022”.
Both city exclusive collections are only available in-store. The Seoul collection has already dropped at the thisisneverthat Hongdae flagship, The Hyundai Seoul and Lotte World Mall, while the Tokyo capsule will drop on 8 September. If you want to get your hands on these special pieces but won’t be in these cities, the SNKRDUNK App is the marketplace app to check out for authentic streetwear.
In related news, NBA has just tapped BTS rapper Suga for an apparel collab.