Jordan Brand pulled out all the stops in their promotional campaign as Luka Dončić prepared to face his former team, the Dallas Mavericks, for the first time since his trade to the Los Angeles Lakers. The highlight of their efforts was a creative ad showing Luka swapping his Texas license plate for a California one, with the car featured in the ad parked outside the Lakers’ arena just before the game.

Capitalizing on the spotlight, Jordan Brand and Luka seized the moment to unveil the latest addition to the Jordan Luka series—the Jordan Luka 4 “Barely Green”.

About the Jordan Luka 4 “Barely Green”

The design of the Jordan Luka 4 appears to carry forward the high-performance automotive-inspired aesthetic seen in its predecessor, the Jordan Luka 3. A standout feature is the midfoot section, which boasts a large circular textile panel reminiscent of a racetrack.

The shoe combines leather, textile, and mesh materials, creating a durable yet breathable build tailored to withstand Luka’s dynamic playing style. While detailed technical specifications are still under wraps, the midsole visibly showcases Cushlon branding, a signature element carried over from the Jordan Luka 3.

Release Details

Set to launch in Fall 2025, the Jordan Luka 4 “Barely Green” will be available via Nike and select Jordan Brand retailers, both online and in physical stores. The shoe will be offered in men’s and grade school (GS) sizes, priced at US$130 and US$100, respectively.

Images via NBA Kicks

In other news, check out the adidas AE 1 “Silver Metallic”. Alternatively, you can also head to the SNKRDUNK App via the banner below and browse the latest and greatest in sneakers, streetwear, and TCG.

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