Ryo Ishikawa, the founder of the renowned Tokyo-based streetwear label #FR2 (fxxking rabbits), has taken to Instagram to announce the official opening of #FR2 London. Scheduled to launch in late March or early April, this will mark the brand’s first standalone store outside of Japan.

#FR2 (fxxking rabbits)

Backed by the concept of “creating clothes that we want to wear”, #FR2 is a brand known for its rebellious image, featuring controversial graphics and the distinctive “Smoking Kills” message.

Not only has the brand become recognized as a Japanese streetwear icon, but it has also forged collaborations with diverse entities, spanning from Japanese anime series such as ONE PIECE to partnerships with SNKRDUNK.

Stay tuned to our magazine for updates on what #FR2 London has in store for you!

In other news, check out the Yu-Gi-Oh! TCG Booster Pack “Quarter Century Chronicle side: Pride”.

You can also buy the latest streetwear online on the SNKRDUNK App via the banner below: