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11th January 2024 EDT RELEASES

This BABY-G x Hello Kitty Watch Symbolizes a Double Celebration

Featuring a hidden character's face on the center of the dial.


Following a series of collaborations with Crocs and adidas, Sanrio’s Hello Kitty franchise now partners up with CASIO’s BABY-G for an exclusive watch release. This not only symbolizes the celebration of Hello Kitty’s 50th anniversary, but also BABY-G’s 30th anniversary.

This collaboration highlights the classic BGD-565 model, dressed in a white base with contrasting red and blue band rings, reflecting the character’s OG color palette.

Decorated in Hello Kitty graphics throughout its wrist band, the character’s iconic red bow appears around the dial, with a character face hidden in the center, surfacing only when reacted to the watch’s backlight.

Last but not least, completing the package is a commemorative box, featuring a graphic design that seamlessly integrates co-branded details.

The BABY-G x Hello Kitty Watch will officially launch on 19 January online and in-stores via CASIO with a retail price tag of 15,950 JPY (~US$110). Don’t miss out on this exclusive release!

In other streetwear news, check out the Blancpain x Swatch Bioceramic Scuba Fifty Fathoms “Ocean of Storms”.

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