Step into pure bliss with the HOKA Ora Primo “Vanilla”—succeeding the “Black” and “Forest Floor” colorways released earlier in the week. Born from the comfort innovation hub of Annecy, France, HOKA is at the vanguard of technical runners. While their shoes are designed for performance, the ORA series is designed for recovery, promising unmatched post-run relief.

The Primo is the latest in the Ora lineage, pampering your weary feet after tackling the pavement. Imagine a soft knit collar cradling your ankles, a stretchy lace system for a perfect fit, and a plush upper that feels like slipping into a cloud. All wrapped in a sleek, monochrome vanilla beige.

The colorway will be available exclusively at the HOKA official online store, HOKA Yokohama MARK IS Minatomirai, and the HOKA Roppongi Hills popup. Find them in those avenues come 1 March, with an RRP of US$120.

Stay tuned for more details and images in the coming days! Till then, check out the Wales Bonner x adidas Samba “Python” sample.