No three words summon the thought of Nike and their emblematic Swoosh more than “Just Do It”. It’s arguably the greatest and most iconic slogan in sports. Now, it lends its name to an expanding collection. Already subsumed are a few Dunk Lows and some Air Force One Lows, and tethering all the pairs is the unique presentation of the standard branding elements on these models. So, the titular Air Max 90 bears the same.

The pair is constructed from an all-White leather and mesh. Imbued over the blank canvas are the iridescent finish on the mudguards and White Jewel Swooshes on the profiles. A common motif in the collection, the Black Nike imprint on the tongue tag and insoles are upside down, as is the “Nike Air” branding on the heel. The “Just Do It” lace dubraes and a plain White rubber sole complete the minimalist aesthetic.

There’s no firm release date yet but the pair is expected to arrive sometime within the year with an RRP of US$140.

Considering the Air Max 90’s ubiquity and fandom, there’s a whole range of Air Maxes worth checking out on the SNKRDUNK App too. Head over!

In other sneaker-related news, check out the Nike Dunk Low PRM “Medium Curry”.