“Just Do It” is arguably the greatest and most iconic brand slogan in sports. Its mere utterance alone summons the thought of Nike and its Swoosh emblem. Now, it lends its name to their upcoming collection scheduled for the fall. Included in the lineup is the titular Nike Dunk Low in a pristine White colorway.

At first glance, the pair presents itself with an achromatic makeup. However, closer inspection reveals an iridescent sheen applied over the toe box, quarter panels, profiles Swooshes, and heel.

Adding to its character are the peculiar upside-down stylization of the Nike branding on the heel and tongue tag. The design culminates through the “Just Do It” lace dubrae on the forefoot, in a grafitti tag-inspired finish.

A firm release date hasn’t been disclosed but they’re expected to arrive sometime in the fall for US$130. 

More details should emerge within the coming weeks. Till then, check out more colorways of the Nike Dunk Low on the SNKRDUNK App.

In other sneaker-related news, check out the Nike Air Max 1 “Safety Orange”.