Most Popular Jordans on SNKRDUNK 2023
Here are the most popular Jordans right now—according to sales data from January to May on the SNKRDUNK App.
We may only be halfway through the year but 2023 has already given us a number of noteworthy Air Jordan releases: The Travis Scott x Air Jordan 1 Low “Medium Olive”, rumored to be his last collaborative AJ1, finally dropped; Jordan Brand and Nike SB come together again for a fresh take on the Air Jordan 4; and the sequel to the Air Jordan 1 High “Spider-verse” landed ahead of the film’s grand opening.
To find out which are the most popular Air Jordans of 2023 so far, we crunched the numbers for you and came up with a list of best-selling Air Jordans on SNKRDUNK for the first five months of the year.
Will the latest Travis Scott Air Jordans top the bestseller list? Or will remakes of classic colorways like the “Lost & Found” continue to capture the hearts of ardent Jordan fans? Read on to find out.
Most Popular Air Jordans (Jan-May 2023)
1. Nike SB x Air Jordan 4 “Pine Green”
Anticipation for the Nike SB x Air Jordan 4 “Pine Green” reached an all-time high before it even arrived in March. The team-up between two of Nike’s most successful brands to reimagine the Air Jordan 4 as a high performance, cushioned skate shoe got fans from both camps excited, and culminated in an AJ4 that’s equipped with a gum outsole and a Nike SB-branded heel. Adding to that, the white-and-green colorway is clean and super fresh—and is endorsed by the likes of Nike SB skaters Oski and Eric Koston.
2. Nike WMNS Air Jordan 4 “Oil Green”
The Air Jordan 4 continues its winning streak with this “Oil Green” colorway taking second spot on our best-selling Jordans list, surpassing some of the hottest Air Jordan 1s of the year.
This pair of Air Jordan 4 WMNS “Oil Green” follows the OG colorblocking style of the AJ4 “Fire Red”, swapping red for a calming “Seafoam” green. It’s a colorway that’s hard to go wrong with and an easy dupe for the Nike SB x AJ4 “Pine Green”.
3. Nike Air Jordan 1 Low “Tokyo 96”
The Air Jordan 1 Low “Tokyo 96” is, as its name suggests, inspired by His Airness’ 1996 trip to the Japanese capital. With an emphasis on vintage construction utilizing premium leather and suede, the colors on the “Tokyo 96” or “Tokyo Vintage” are essentially a mashup of Jordan Brand’s most popular colorways, including the “UNC Blue”, “Sail” and “Grey”—which helps to explain its immense popularity amongst Jordan fans and collectors.
4. Nike Air Jordan 4 Retro SE “Craft”
The domination of the Air Jordan 4 continues with this Nike Air Jordan 4 Retro SE “Craft”. Jordan Brand made slight tweaks to the Tinker Hatfield-designed silhouette, constructing the shoe with soft suede and smooth premium leather in a “Photon Dust” color, and swapping the AJ4’s classic plastic webbing for grid-embossed leather.
5. Nike Air Jordan 1 High OG “Patent Bred”
The iconic “Bred” colorway makes its first appearance via this Air Jordan 1 High “Patent Bred”. The 2022 AJ1 model is wrapped head-to-toe in patent leather following the OG “Bred” colorblocking style. Signature AJ1 elements are all present: debossed Jordan Wings logo on the collar and embroidered Nike Air logo on the tongue.
The flashy aesthetic of the AJ1 High “Patent Bred” also extends to complementary accessories like oversized metallic Jumpman hangtags and a glossy retro Jordan Brand box.
6. Nike Air Jordan 11 “Varsity Red”
This Air Jordan 11 “Varsity Red” proves that MJ’s 11th signature sneaker has got what it takes, just like how he wore the model when he made his comeback from baseball. Featuring a white mesh upper and cherry red patent leather wrapping across the base of the shoe, the AJ11 “Varsity Red” is highly reminiscent of the iconic “Chicago” colorway. The Jumpman logo is embroidered in red around the white leather heel, while MJ’s magic number “23” appears on the heel.
7. Nike Air Jordan 4 “Midnight Navy”
The “Midnight Navy” colorway has dressed a few other Jordan models before. Here, the Air Jordan 4 takes its cues from the AJ4 OG “White Cement”, replacing the original black accents with the titular navy hue. Constructed in premium white leather and accented by a grey and black speckled “cement” print, this instant classic is another one of five AJ4s to take the top 10 spot.
8. Nike Air Jordan 4 “Military Black”
With a classic black-and-white color scheme, the Air Jordan 4 “Military Black”, first released a year ago, has demonstrated amazing staying power. The popularity of the AJ4 “Military Black” can be credited to its predecessor aka the very first pair of Air Jordan 4 in “Military Blue” from 1989. Appearing in a similar colorblocking style, the “Military Black” swaps out blue for black and it’s not hard to see why it’s one of our best-selling Jordans right now.
9. Nike WMNS Air Jordan 1 Low “Aluminum”
The Air Jordan 1 Low “Aluminium” may be a women’s model but it’s simple white-and-ice blue makeup makes it versatile enough for any gender to pull off. The white leather upper is complemented with blue overlays and, from first glance, it’s easy to mistake it for a pair of Dunks. It may be the most basic pair in our list but also easily the most wearable.
10. Nike Air Jordan 5 Retro SE “University Blue”
The Tinker Hatfield-designed Air Jordan 5 has always been a fan favorite, earning countless collaborations with brands far and wide over the years. The addition of the color UNC Blue, which pays homage to MJ’s alma mater, propelled this pair of AJ5 “University Blue” into the ranks of other iconic Jordan models like AJ 1 High “UNC Blue” and helped earn it a rightful spot here.
More SNKRDUNK Features:
New Balance Grey Day 2023: Interview with @nbplus65
Air Max Day 2023: From the Eyes of One of its Biggest Fans
Sneakertopia CEO Steve Harris on the Singapore Exhibit, its Future (and Other Things)
Lovers & Solemates: A Vis-à-Vis With Dharni & Weronika