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14th April 2023 EDT RELEASES

This New Balance 2002R “Incense” Brings All the Smoke

A neutral tone that suits the season.


[Update 14 Apr 2023] Revealed to be part of an “Overdyed Pack” collection alongside a 1906R and 530, the New Balance 2002R is now available on selected retailers such as Up There. With a retail price of $160, grab your pair now as sizes are selling out fast.


With the in-vogue “dad shoe” trend that’s still a top choice among celebrities and influencers alike, the New Balance 2002R has positioned itself as one of the brand’s top-selling silhouettes. The latest colorway, “Incense”, promises to be yet another hit that demands its own place in any sneaker rotation.

This latest offering sees the New Balance 2002R come dressed in an almost tonal brown makeup across its upper. The base opts for the 2002R’s traditional output of mesh, while suede adorns most of the overlays, mudguard, and heel. A lighter shade of tan accentuates parts of the sneaker, such as the 2002R text on the heel and the iconic “N” logo. The midsole adopts a pre-worn look, another trendy gimmick that’s sure to be a hit with sneakerheads and fashionistas.

While the New Balance 2002R is currently available in certain boutiques such as Above The Clouds, an official release date has not yet been announced. Stay tuned for more updates as we’ll be sure to update this page as soon as we can.

In other sneaker-related news, check out the Nike Air Jordan 1 Elevate Low “Brilliant Orange”.