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15th November 2023 EDT RELEASES

Matin Kim Announces First Global Collab With ASICS: The “Tracing Ego” Pack

“What shoes should I look for when I go on a journey to find my own ego?”


[Update 15 Mar 2023] Official product images have arrived of the collaborative three-pack “Tracing Ego” collection. Therein, all its finer toolings are presented vividly. From its base layer, to the multi-material mix of its intricate overlays. They’re available now on Matin Kim’s website. Best to make haste before they’re sold out! Godspeed.

[Update 13 Mar 2023] Following its initial announcement, campaign imagery for the Matin Kim x ASICS GEL-SONOMA 15-50 has now surfaced. Check them out on the article slider above as we anticipate the official release on 15 March.


Despite being relatively new to the fashion industry, Seoul-based designer label Matin Kim has already made a significant impact on the streetwear scene and gained popularity among numerous young celebrities such as NewJeans, TWICE, NMIXX, and others.

Focused on creating trendy and comfortable fashion that appeals to a global audience, the brand is teaming up with ASICS for their inaugural collaboration on the GEL-SONOMA 15-50.

With a design inspired by cross-country footwear and equipped with ASICS’ renowned GEL cushioning technology for comfort and support, these sneakers are ideal for traversing a variety of terrains, ranging from city streets to rugged trails.

The design is kept simple, with a contrasting tongue patch serving as the only prominent visual detail to distinguish the collaboration.

Expected to launch on 15 March, the Matin Kim x ASICS GEL-SONOMA 15-50 will be made available in three colorways, including “Glacier Grey”, “Oasis Green”, and “Black”, via both brands. We will keep you informed here as we await further updates.

In other sneaker-related news, check out the adidas Y-3 UltraBOOST Light.