Krispy Kreme’s Doughnuts Taste Best HUMAN MADE
Can't get more krispy and kremey than these.
It’s always fascinating to see how a fashion label make its way into the realms of F&B services and NIGO is definitely one who knows how to do it well. Following past collaborations with KFC and Blue Bottle, the Japanese creative has now stepped into one of America’s go-to coffeehouse Krispy Kreme with his HUMAN MADE label for an upcoming release.
Joining forces for a capsule collection, the lineup consists of an apparel range of factory jackets, t-shirts and sweatshirts, alongside an accessory section with key charms, pin badges and cushions. Combining signature elements from the two brands, a playful output arrives in the form of co-branded doughnut graphics and HUMAN MADE’s heart logo.
Set to drop on 1 February, the Krispy Kreme x HUMAN MADE collection will be made available exclusively via HUMAN MADE’s online store. To commemorate the release, a limited run of HUMAN MADE heart logo doughnuts will also be available for purchase at Krispy Kreme Doughnuts Shibuya Cinetower store from 1 to 14 February.
Customer who purchased items from either source will also receive a complementary paper hat, which is limited to one per person.
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