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2nd March 2023 EDT RELEASES

Air Jordan 1 Low “Unity”: When the Messenger Becomes the Message

Nike and Jordan Brand putting their best foot forward toward their causes.

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[Update 2 Mar 2023] Jumpman fans, unite! We are finally getting a release for the Air Jordan 1 Low “Unity”. Set to drop on 6 March, cop your pair via Nike SNKRS and selected retailers for $120.

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For aeons, footwear has carried the messenger but these days, they’ve evolved to carry the message themselves. Whether it’s NBA players marking their shoes with a tribute or as a peaceful protest; or its the makers themselves creating the thematic pairs; in recent years, footwear has evolved to become a medium for change, just as much as its wearer.

Nike and its Jordan Brand subsidiary have done plenty from its annual Black History Month releases, through to their Wings Scholars Program. And with the release of the titular pair, they continue putting their best foot forward toward inculcating equality and unity.

Introduced in lavender and off-white, this iteration gets adorned with a multi-material construction along with thematic graphics and embroidery. Sail arrives on the shoe by way of the midsole, laces, sock liner, as well as the quarter. Mauve comes through the various overlays on the mudguard and eyes stays before the color palette is completed with the addition of lavender. The last appearing on the toe box, the profile Swooshes, the tongue, and the Wings logo debossed on the heel.

The pair’s highlights come in the form of the purposeful messages imprinted on the toe box with the words “BECAUSE ONE DAY THIS DAY WILL BE OUR EVERYDAY” with “Equality” and “Unity” framing the phrase on the sides. Finishing off the pair in yellow are the floral and sun doodles proximate to it, the color also making its way on the Jumpman logo on the tongue and insoles.

Not much is known about the pair, other than what the official images depict. Whether it’s the release date or the price point, when word gets to us, we’ll get them to you.

Here’s another AJ 1 that might be in your lane, check out the Nike Air Jordan 1 Mid “University Blue”.

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