2022 is a huge year for Smiley as they launched a global campaign which celebrates their 50th anniversary and to also reawaken their original mantra “Take the Time to Smile”. The campaign sees a partnership with over 60 brands and retailers of different fields and also tackle worldwide and climate injustice through product sustainability.

This time, Smiley has teamed up with Reebok for a new take on the Reebok Shaq Attaq. Returning with a more colorful theme as compared to the old colorways, pastel tones were introduced to Shaquille O’Neal’s signature sneaker.

Constructed with a mixture of suede, mesh and leather uppers, it is finished off with not only the two brand logos at the side, but also with Shaq’s name on the back. For what seems to represent the face of the sneaker, the Pump bubble is decorated with a Smiley face which as though it embodies how the former basketball player smiles as he stands tall.

Set to retail at $180, keep yourself pumped with the official release on 15 October at Reebok and select retailers.

In the meantime, check out the BAPE x OVO Fall/Winter 2022 Collection.