Nike’s .SWOOSH platform, the brand’s web3-driven initiative, continues to be at the vanguard in the confluence of digital concepts and physical sneakers. Since its inception in late 2022, .SWOOSH has reimagined classic silhouettes through a digital-first lens, debuting with the Air Force 1 Low “TINAJ” (This Is Not a JPEG) in 2023 and following up with the retro gaming-inspired Air Max 1 Low Poly series.

For Spring 2025, the .SWOOSH project expands its quintessential AF1 lineup with the conceptual “Dirty Triple White” colorway.

About the .SWOOSH x Nike Air Force 1 Low “Dirty Triple White”

At first glance, the “Dirty Triple White” appears to be a worn-in version of the classic all-white Air Force 1, complete with pre-scuffed details and a “dirtied” finish. However, the design subverts expectations: as the shoe is worn, the distressed upper gradually reveals a clean, crisp white layer underneath. This transformation can be accelerated with the included toothbrush, allowing wearers to “clean” the sneaker and personalize its look over time.

The concept challenges traditional sneaker culture norms, which highly value pristine, seraphic white AF1s, by promoting genuine use and natural aging of the shoes.

Release Details

The .SWOOSH x Nike Air Force 1 Low “Dirty Triple White” is set to launch on 7 May, exclusively via Nike SNKRS in the US, with a price tag of US$130.

In other news, check out the Air Jordan 1 Retro High OG “Self Expression”. You can also head to the SNKRDUNK App via the banner below and browse the latest and greatest in sneakers, streetwear, and TCG.

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