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4th April 2024 EDT RELEASES

The Nike Air Force 1 Low “TINAJ” (This Is Not a JPEG): A New Era of Digital-to-Physical Footwear

Revolutionizing the way sneaker culture is practiced and experienced.


Nike is set to launch its inaugural physical .Swoosh product, the Air Force 1 Low “TINAJ”. This limited-edition pair features a simple two-color design with a white toe box, black quarter panels and heel counter. Notably, the traditional Swoosh logo on the tongue tag and dubrae has been substituted by the fresh .Swoosh branding.

The heel counter is adorned with embroidery encircling the .Swoosh emblem, accompanied by the text “this is not a JPEG.” It’s a nod to the virtual-to-IRL nature of the shoe, which was first released as a digital asset on the .Swoosh platform. The design is completed with a white midsole atop an icy translucent outsole.

The Nike Air Force 1 Low “TINAJ” will be released on 20 October with a price tag of US$120. But here’s the caveat: Only .Swoosh members who have already purchased and unboxed at least one Our Force 1 box will be able to buy the pair.

If you have purchased an Our Force 1 box but have not yet revealed it, you have until 16 October to do so to be eligible to buy the coveted “TINAJ” AF1 Low.

The digital-to-physical footwear market is still in its early stages of development, but it has the potential to revolutionize the way we buy and sell footwear, so expect more such releases in time to come.

In other sneaker-related news, the adidas Ultra 4D “Spider-Man 2” showcases the Venom Symbiote’s takeover of Peter Parker’s Advanced Suit.