Streetwear has undergone a dramatic transformation over the past decade, with countless brands and trends emerging and fading. However, when we look back at the roots of this cultural movement, Japan’s influence becomes undeniably clear. One of the key players in shaping the contemporary streetwear landscape is HUMAN MADE, a brand that has consistently pushed boundaries and redefined what it means to be stylish.

Surprisingly, HUMAN MADE was only established in 2010. Despite its relatively short history, the brand’s launch sent shockwaves through the streetwear community. This can be attributed to its founder, NIGO, a legendary figure not only in Japan but also on the global streetwear stage.

NIGO’s previous venture, A BATHING APE (BAPE), founded in 1993, had already solidified his reputation as a visionary designer and tastemaker.

HUMAN MADE’s brand concept, “The Future Is In The Past”, perfectly encapsulates its aesthetic. By drawing inspiration from Japanese subcultures and vintage apparel, the brand creates timeless pieces that resonate with people of all ages and genders. This unique blend of tradition and modernity is also evident in its designs.

HUMAN MADE’s graphic tees, featuring playful animal depictions like tigers and ducks, as well as the iconic heart-shaped motif, exudes a fun and pop-culture-inspired vibe, reflecting the trendy spirit of Tokyo with a casual American twist.

On the other hand, the brand also offers a range of durable and versatile workwear items, designed for both comfort and functionality. This provides a perfect counterpoint to its graphic range, offering consumers a versatile wardrobe suitable for any occasion.

Additionally, HUMAN MADE’s lifestyle products, such as accessories and home goods, provide consumers with the opportunity to not only dress but also surround themselves in the brand’s whimsical and imaginative world.

Partnerships have played a pivotal role in expanding HUMAN MADE’s reach and showcasing its versatility. By teaming up with lifestyle entities like Blue Bottle Coffee and Krispy Kreme Doughnuts, the brand has introduced its unique aesthetic to a broader audience.

Collaborations with artists such as KAWS and musicians like Lil Uzi Vert have further elevated HUMAN MADE’s cultural relevance, while sportswear brands like adidas have allowed the brand to explore new territories and demonstrate its ability to seamlessly blend streetwear and athletic elements.

Once rooted solely in Japan, HUMAN MADE has also expanded its reach to international shores. With several retail spaces already established in China and a recent addition in Seoul, South Korea, the brand continues to grow.

However, the most significant milestone of 2024 was the appointment of Japanese graphic artist Verdy as Creative Partner, a longtime collaborator through his Girls Don’t Cry label. This appointment not only strengthens the brand’s creative direction but also signifies a new chapter in Verdy’s own career.

As Verdy takes on a more official role, we can anticipate even more innovative and exciting developments from both HUMAN MADE and the artist in the years to come.

Before we conclude, let’s take a look at some of the most sought-after HUMAN MADE products currently available on the SNKRDUNK App below.

---

Best HUMAN MADE Products

---

---

For the latest news and updates on sneakers, streetwear, and TCGs, stay tuned to SNKRDUNK Magazine and follow us on social media. To experience these products firsthand, visit our physical locations in Singapore and Japan.

---

Follow us on:

• Facebook
• Instagram
• TikTok
• Pinterest
• Twitter

More SNKRDUNK Features:
[SNKRDUNK Selects] Best Clarks Collaborations
Upcoming Air Jordan 1 Releases 2025: Full List of Confirmed Drop Dates
Beyond the Board: Palace Skateboards’ Best Collaborations
Nike Air Jordan 4 Releases in 2024
[SNKRDUNK Selects] Best Hello Kitty Shoes