The Turning Point: Nike’s Make-or-Break Moment in 1987

Two years after the golden era of basketball in 1987, the Beaverton brand faced a challenging crossroads. With Peter Moore stepping away to focus on performance-driven designs, the reins were handed to a young, up-and-coming designer named Tinker Hatfield.

Hatfield, fresh off the success of the Air Max 1 and Air Trainer 1, was tasked with the monumental challenge of creating the next Air Jordan sneaker. Could he deliver a shoe that would live up to the legacy of Michael Jordan and the brand?

With the pressure mounting and Michael Jordan threatening to end his sponsorship with Nike, Tinker Hatfield knew he had to deliver something extraordinary. He spent countless hours sketching and refining designs, experimenting with new materials and technologies, and pushing the limits of sneaker innovation.

The result?

Innovation at Its Finest: Air Jordan 3 & How It Saved the Brand

The Air Jordan 3—a groundbreaking sneaker that not only saved the Jordan brand but also solidified Hatfield’s legacy. The shoe was a complete departure from its predecessors, featuring a mid-cut profile, tumbled leather, and the iconic elephant print. The visible Air units provided top-tier cushioning, while the Jumpman logo, a powerful symbol that would become synonymous with the Jordan brand, made its first appearance.

Looking Ahead: Air Jordan 3 Releases in 2025

As we approach the 40th anniversary, the Air Jordan 3 continues to thrill sneakerheads. From retro colorways to fresh designs, here’s your sneak peek at what’s coming next.

While many releases are still under wraps, here’s the current lineup of confirmed AJ3 releases in 2025. Bookmark this page and stay tuned for updates on every Air Jordan 3 drop in 2025!

Read More: Upcoming Air Jordan 1 Releases 2025: Full List of Confirmed Drop Dates

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2025’s Most Anticipated Air Jordan 3 Release Dates (Jan-Dec)

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What’s Next for Air Jordan 3 in 2025?

With a lineup of exciting releases on the horizon, sneakerheads can expect to see even more innovative designs and collaborations. Stay tuned for updates on these highly anticipated drops and be ready to secure your pair when they become available.

Why Shop Air Jordan 3s at SNKRDUNK?

Don’t waste time comparing prices across multiple platforms. SNKRDUNK provides a centralized hub where you can find all the latest Air Jordan 3 releases in 2025 at the best prices from around the globe. Be sure to also check out our exclusive offers, and giveaways.

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For the latest sneaker, streetwear, and TCG news, make sure you check back here on SNKRDUNK Magazine. Download the SNKRDUNK App to stay on top of every Air Jordan 1 drop in 2025 and for the best prices on authentic Air Jordan 1s. Use the welcome code from the banner below before making your first purchase. Don’t forget to follow us on social media for exclusive offers and behind-the-scenes updates!

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