Memphis Depay, a perennial force on the pitch with the Netherlands national team and football clubs like Manchester United, Lyon, Barcelona, and Atletico Madrid, extends his influence beyond the field.

His fashion label, Memphis Depay Clothing, thrives, with his premium BADTTW (Blind And Dead To The World) line at its pinnacle. Following a successful clothing capsule with PUMA in December 2022, BADTTW takes the collaboration to the next level in 2024 with the launch of their first co-branded sneaker: the PUMA Exotek NITRO.

The release boasts a dynamic mesh base elevated by premium suede details on the mudguard, eyestays, tongue, and heel. The midfoot features a TPU Formstrip with intricate cut-out details, further accentuated by a smoky finish on the adjacent leather panel.

BADTTW branding takes center stage on the toe and tongue pull tab, while co-branding graces the sockliner and insole. The sleek design sits atop a black midsole infused with Nitro Foam cushioning for exceptional comfort and performance. Completing the look is a black outsole that mirrors the cut-out detailing on the midsole.

The BADTTW x PUMA Exotek NITRO is slated for a 2024 release through PUMA’s brick-and-click stores, alongside select partner retailers. While the official price point remains undisclosed, stay tuned for further details to emerge closer to the launch date.

Source: Sole Retriever

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