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14th March 2024 EDT RELEASES

Heron Preston x H&M “H2” Collection Launches 14 March

A collection that embodies Heron Preston's signature design language.

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Alongside the introduction of their circular fashion program, “H2 Exchange”, Heron Preston and global fast fashion brand H&M are offering their first collaborative release, the “H2” collection.

This collection comprises an extensive range of apparel that reflects the modern street style of New York, embodying Heron Preston’s signature design language.

Centered around the theme of “the power of two”, the term “Unity” is prominently showcased on various items, including double-layered tees, caps, and more. Standout pieces also include reversible bomber jackets, a laced corset top, and bike chain-inspired accessories.

The Heron Preston x H&M “H2” collection officially launches globally in-stores and online via H&M on 14 March. Prices will range from EUR 19.99 (~US$22) to EUR 249 (~US$273).

In other news, check out the Slam Jam x Umbro SS24 “Penalty Culture” collection.

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