[Update 23 Jul 2024] Joe Freshgoods has announced an upcoming exhibition titled “A Friend Named Cousin” set to grace the Parisian art scene from 26th to 30th July. Intriguingly, amidst the excitement, the Chicago-based designer has offered a glimpse of both “Red” and “Blue” colorways of the titular Joe Freshgoods x New Balance 990v6 (in the gallery above).

Concrete details remain undisclosed, but the imminent Paris exhibition suggests a potential launch platform for the pairs, before evolving to a global launch. As the project unfolds, the world eagerly awaits further revelations from this dynamic duo. Stay tuned!

[Update 17 Jul 2024] Thanks to @dane3fune, teaser visuals of the new Joe Freshgoods x New Balance MiUSA 990v6 have now surfaced. Check them out in the gallery and stay tuned for when official images drop!

[Update 4 Jul 2024] A mock-up of the “Red” Joe Freshgoods x New Balance MiUSA 990v6 has arrived by way of Nice Kicks. Check it out in the gallery above as we await an official release date for the pair as well as its counterpart in “Blue”. As always, keep it locked to SNKRDUNK Magazine for the latest news on sneakers.

[Update 3 Jul 2024] Following the “Red” colorway that surfaced earlier, a new “Blue” one has come to light. Much like its contemporary, the pair is expected to arrive sometime in August 2024. Stay tuned for more details and images in the coming weeks!

Chicago’s very own Joe Freshgoods has had a fecund partnership with New Balance, attested to by their expansive collaborative Joe Freshgoods x New Balance portfolio. After teasing his upcoming New Balance 1000, bringing back the late ’90s icon, Sole Retriever now confirms he is tackling the New Balance MADE in USA 990v6.

This collaboration follows their prior successes, like the “No Emotions Are Emotions,” “Outside Clothes,” and “Stuntman” campaigns, praised for their innovative designs and odes to his Chicago roots. The Joe Freshgoods x New Balance MADE in USA 990v6 promises to uphold this tradition, offering a fresh take on the silhouette.

Specific design elements remain scant but expect another earth-toned release, a direction JFG seems to be favoring. Moreover, the pair is expected to be released sometime in 2024 via his website, his Every Now and Then storefront, and select online and in-store retailers. Stay tuned for more details and images in the coming weeks!

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