[Release Jun 2022] Nike Celebrates Pride with “BE TRUE” Nike SB Dunk Low & Nike Cortez
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Where to buy the BE TRUE Collection
IT TAKES COURAGE TO BE TRUE TO YOURSELF.
So, as we celebrate coming out, we’re inviting you in. To see the beauty behind the struggle, the humanity beyond the identities, and the motion that fuels the movement. — Nike
Every year, Nike launches a capsule collection for Pride Month under the “BE TRUE” campaign. The campaign aligns with Nike’s sports branding and primarily feature LGBTQ+ athletes and their stories. This year’s Pride dedication comes in the form of two revamped sneakers.
The first of which is a “BE TRUE” version of the Nike SB Dunk Low. As per the usual Pride palette, the Nike SB Dunk Low receives a rainbow injection. The waved stitching in rainbow are found at the tongues and heels, while the BE TRUE logo is also embroidered prominently on the heel. Mismatched heel tabs contribute to the point of diversity and difference that Pride stands for while the sole has a rainbow-gradient panel. Most fascinating is the upper, which features a colour-changing material that is UV reactive. Under different light conditions, the upper will change into a deeper or lighter colour, putting a unique spin on the rainbow concept.
Following in the multicoloured footsteps of the Nike SB Dunk Low is the Nike Cortez. In the “BE TRUE” version, a layered embroidery of the Swoosh is featured in six different colours. The heel tabs, similar to the Nike SB Dunk Low, has mismatched colours of the Nike logo. Furthering the colourful thematic is the midsole, which looks like a rainbow was wedged within its contours.
The Nike SB Dunk Low will be released on 13th June at a retail price of USD$110 to coincide with Pride Month. No news yet on the exact date of launch for the Nike Cortez, but it is expected to drop in June as well.
In other sneaker-related news, check out Converse’s pride releases titled “Found Family”.
Keep scrolling onwards for more exclusive pictures of the collection.
1. Nike SB Dunk Low “BE TRUE”
2. Nike Cortez “BE TRUE”
Where to buy the Nike Be True 2022 Collection
Sneaker Details
Model | Nike SB Dunk Low “BE TRUE” |
Color | White/Multi Colour |
Style Code | DR4876-100 |
Release Date | 13 Jun 2022 |
Retail Price | US$110 |
Model | Nike Cortez “BE TRUE” |
Color | White/Multi Colour |
Style Code | DR5491-100 |
Release Date | Jun 2022 |
Retail Price | TBC |
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4. Nike Dunk Low and Cortez Join “BE TRUE” Campaign
Where to buy the Nike “BE TRUE” Collection
Nike Official Store [June 2022]
More pics: https://www.instagram.com/kicks_am/