While much of their focus remains centered on Japan, atmos’ 20th anniversary is set to be one of the standout sneaker stories of 2025, and it’s not to be overlooked. The prolific brand has already unveiled nearly a dozen releases in the first quarter of the year alone, collaborating with both established partners and introducing fresh names to their extensive network.

One of the most surprising partnerships comes in the form of a collaboration with LYFT, as the two join forces with Reebok to release a special edition LYFT x atmos Reebok Club C sneaker in February 2025.

About the LYFT x atmos x Reebok Club C

This collaboration marks LYFT’s first venture into footwear, and the Reebok Club C’s clean, minimalist design makes it a natural choice. While the sole might be slightly bulkier than ideal for a workout, the neutral off-white and grey colorway seamlessly transitions between casual wear and gym sessions, aligning perfectly with LYFT’s core ethos.

The design also incorporates subtle nods to LYFT’s branding, including a unique monogram pattern that alternates between the Czech letter, a crossed dumbbell, and a weight plate. The phrase “Born To Lift” is split across the outsoles, while a custom trio of logos from atmos, LYFT, and Reebok is stamped on the shoe’s interior.

Release Details

True to atmos’ style, the LYFT x atmos x Reebok Club C collaboration is expected to be exclusive to Japanese retailers, including atmos and LYFT. The release is set for 28 February 2025, with a retail price of 18,700 JPY (~US$126).

Source: Sneaker News

In other news, check out the Hello Kitty x PUMA Easy Rider (GS). Alternatively, you can also head to the SNKRDUNK App via the banner below and browse the latest and greatest in sneakers, streetwear, and TCG.

Follow us on:

• Facebook
• Instagram
• TikTok
• Pinterest
• Twitter