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26th February 2025 EDT FEATURES

Korean Streetwear: What Fashion Brands Are People Wearing in 2025

Find out which labels are dominating wardrobes and shaping global fashion trends today.

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Korean Streetwear: What Fashion Brands Are People Wearing in 2025
Korean Streetwear: What Fashion Brands Are People Wearing in 2025
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Over the past decade, South Korean streetwear has risen from a niche trend to a global phenomenon, with brands carving out their own distinct identities on the international stage. Yet, as with any fashion movement, the spotlight is always shifting, and a new wave of names is emerging to capture the public’s imagination.

As of February 2025, a fresh roster of South Korean labels is making waves, blending cultural heritage with cutting-edge design to redefine what streetwear means today. Here, we’ve curated a list of the brands that are dominating wardrobes and setting trends right now.

Let’s dive in and explore what makes these names the ones to watch.


The Brands Shaping South Korean Streetwear in 2025


TRILLION has cemented itself as the go-to label for those who want to elevate their streetwear game without sacrificing comfort or quality. Known for its sleek urban designs, the brand masterfully blends class and vintage aesthetics with a contemporary twist.

TRILLION’s ability to offer high-quality products at a reasonable price has made it a favorite among fashion-forward crowds who want to stand out without breaking the bank.

Since its inception in 2008, COVERNAT has become a cornerstone of Korean streetwear, effortlessly bridging the gap between functionality and style. Drawing inspiration from military, outdoor, and workwear, the brand reinterprets vintage aesthetics with modern precision, creating pieces that feel both timeless and fresh.

Over the years, COVERNAT has evolved into an everyday staple for South Koreans, offering versatile, high-quality designs that seamlessly fit into the rhythm of modern life.

As one of the most noteworthy names in South Korean fashion, MATIN KIM has redefined what it means to be both trendy and comfortable. The brand’s effortlessly cool aesthetic—marked by sophisticated designs and a minimalist edge—has made it a favorite among those who value versatility and understated elegance.

From oversized silhouettes to sleek, functional pieces, MATIN KIM’s collections are designed to seamlessly blend into daily life, whether you’re running errands or making a statement at a casual meet-up.

Korean Streetwear What Fashion Brands Are People Wearing in 2025

THE COLDEST MOMENT

Official Website

A brand deeply rooted in youth culture, THE COLDEST MOMENT has carved out a unique space in the streetwear scene by speaking the language of the next generation.

Known for its ability to communicate and translate diverse cultural elements into wearable art, the brand leans into streetwear aesthetics without ever feeling over-the-top or flashy. Its designs are subtle yet impactful, often featuring the brand’s signature starfish motif.

thisisneverthat

Official Website / Instagram

Korean Streetwear What Fashion Brands Are People Wearing in 2025

Since its launch in 2010, thisisneverthat has risen to become one of South Korea’s most iconic streetwear brands, synonymous with the perfect fusion of sports-inspired aesthetics and urban edge. The brand takes its cues from military styles and 1990s sportswear, reimagining them with contemporary touches that feel fresh and relevant.

Beyond its core collections, thisisneverthat is also celebrated for its high-profile collaborations with various brands and artists, further cementing its status as a cultural powerhouse.

A trailblazer in women’s streetwear, SCULPTOR is a brand that approaches fashion with the precision and artistry of its namesake. Each collection unfolds like a witty, thoughtfully crafted story, blending bold silhouettes, vibrant colors, and unexpected details to create pieces that are as expressive as they are wearable.

Like a sculptor meticulously shaping their masterpiece, the brand pays careful attention to every stitch and seam, ensuring that each garment is both trendy and timeless.

Drawing inspiration from its namesake, the prestigious Ivy League university, YALE brings a unique fusion of academia and streetwear to the fashion world.

Through a licensing deal, the brand merges the timeless, intellectual vibes of Yale University with contemporary streetwear elements, creating a collection that feels both classic and youthful. It’s where tradition meets trend, and campus style gets a streetwear upgrade.

With its identity firmly rooted in minimalism, KIIMUIR is a brand that champions simplicity without sacrificing style. Guided by the slogan “A River Runs Through It,” the brand creates collections that emphasize comfortable silhouettes and a harmonious balance between form and function.

Think clean lines, neutral palettes, and versatile pieces that effortlessly transition from day to night. If you’re ever feeling overwhelmed by choices, KIIMUIR is the answer—its understated designs are timeless, making it impossible to go wrong.

A brand that thrives at the intersection of trend and individuality, NOT4NERD is streetwear with a purpose. While it stays firmly aligned with the latest fashion movements, it refrains from unnecessary exaggerations, instead focusing on expressive garments that speak to its unique identity.

Think bold graphics, unconventional cuts, and designs that make a statement without being overly loud. It’s fashion that’s unapologetically expressive, yet always grounded in authenticity.

Korean Streetwear What Fashion Brands Are People Wearing in 2025

CPGN STUDIO

Official Website / Instagram

Redefining the concept of timeless fashion, CPGN STUDIO specializes in unisex, ageless apparel designed to transcend fleeting trends. The brand focuses on creating wardrobe staples that are as versatile as they are enduring, with a strong emphasis on graphic-driven designs that add a touch of personality to every piece.

Best of all, the brand delivers its effortlessly cool aesthetic at an affordable price point, making it accessible to anyone looking to build a wardrobe that’s both functional and fashionable.

Founded in 2020, SATUR has quickly become a breath of fresh air in the fashion world with its resort contemporary style. Under the slogan “gift yourself a Saturday,” the brand captures the relaxed, peaceful essence of a weekend escape, blending breezy silhouettes, soft textures, and calming palettes into its designs.

SATUR’s aesthetic has resonated not only with everyday fashion lovers but also with celebrities, who have been spotted embracing its serene, vacation-ready vibe.

A brand that wears its nostalgia on its sleeve, 1993STUDIO is a love letter to the 1990s—an era defined by cultural rebirth, generational shifts, and unbridled creativity. Blending street and sports styles, the brand captures the sincerity and raw energy of the decade, reimagining its iconic moods for the modern wardrobe.

1993STUDIO’s pieces are a celebration of the 90s spirit, offering a dynamic and expressive take on fashion that feels both familiar and groundbreaking.

Drawing its name from the biblical “god stone” used by David to defeat Goliath, XTONZ is a brand that embodies the pursuit of something extraordinary. Rooted in streetwear culture, the brand makes a bold statement with its daring prints, striking silhouettes, and unapologetic designs.

Whether it’s a graphic-heavy hoodie, an oversized jacket, or eye-catching accessories, XTONZ’s collections are for those who aren’t afraid to stand out and challenge the status quo.

As one of South Korea’s most globally acclaimed brands, ADER ERROR has redefined contemporary fashion by turning everyday wear into a vibrant canvas of artistic expression. Known for its playful yet sophisticated designs, the brand blends bold colors, quirky graphics, and unconventional cuts to create pieces that feel both wearable and avant-garde.

Beyond apparel, ADER ERROR extends its creative vision into a wide range of contents and objects, from home goods to collaborative projects, making it a lifestyle brand in the truest sense.


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