Sneakers are a cultural phenomenon. From streetwear to sports, sneakers have become a symbol of style, performance, and self-expression. From game-changing collabs to retro revivals, performance kicks, and eco-conscious innovations, these top sneaker brands continue to set trends and shape streetwear. But with so many brands competing for attention, which ones stand out as the best sneaker brands today?

What if we told you we’ve cracked the code? According to SNKRDUNK’s insider insights, popularity, innovation, and cultural impact, these are the 10 best sneaker brands today. From cult favorites to powerhouse giants, we’ve stacked them from bottom to top—so keep reading to discover which brand will wear the crown in 2025.

Ready? Let’s dive in.

9. Reebok – The OG Streetwear Staple

Once the king of fitness culture in the ‘80s and ‘90s, Reebok has re-emerged, thanks to its retro aesthetics and modern collabs. Reebok has a rich history in both sports and streetwear. The Reebok Club C and Classic Leather remain streetwear essentials, while partnerships with brands like Palace Skateboards, Maison Margiela, Hartcopy, RAL7000STUDIO, and Brain Dead keep the brand culturally relevant.

💥 Why It’s Hot: Vintage vibes, affordable price points, and timeless silhouettes.

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8. Vans – The Skate Culture Classic

Vans is synonymous with skate culture. Their Old Skool and Sk8-Hi models are beloved for their durability and timeless design. From the halfpipe to the sidewalk, Vans continues to be a youth culture staple. The Old Skool, Sk8-Hi, and Slip-On remain wardrobe essentials, while collabs with Supreme, WTAPS, and BAPE keep them on-trend.

💥 Why It’s Hot: Affordable, durable, and effortlessly cool.

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7. Converse – Timelessly Cool Since 1917

From Chuck Taylors to Run Star Hikes, these kicks transcend trends and have been a cultural icon through years. Loved for their simplicity and versatility, Converse sneakers are a staple in any wardrobe. Collaborations with COMME des GARÇONS and A-COLD-WALL* give the brand fresh relevance.

💥 Why It’s Hot: Effortlessly cool, affordable, and perfect for everyday wear.

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6. ASICS – Performance Meets Streetwear Cool

Once known purely for running shoes, ASICS has evolved into a streetwear favorite. Thanks to collabs with Kith, JJJJound, and Cactus Plant Flea Market, models like the GEL-Kayano 14 and GEL-LYTE III now dominate sneaker rotations. Known for their Gel technology and retro designs like the Gel-Lyte III, ASICS offers both performance and style.

💥 Why It’s Hot: Unmatched comfort, innovative tech, and fashion collabs.

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5. PUMA – Blurring Sport and Style

Puma has mastered the sport-fashion crossover, collaborating with icons like Rihanna (FENTY), J. Cole, and Palomo Spain. Puma is known for its sleek designs and high-performance sneakers. The Puma Suede, Mostro, Speedcat, Palermo, Future Rider, and Clyde remain best-sellers, while the brand’s running tech keeps it competitive on performance fronts.

💥 Why It’s Hot: Fashion-forward, collab-heavy, and trendy.

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4. Jordan Brand – The Grail Maker

While technically a Nike sub-label, Jordan Brand has carved out its own sneaker kingdom. From AJ1s to AJ4s to the latest AJ38, Jordan releases are instant grails, often reselling for 2-3x retail prices. Travis Scott, A Ma Maniére, and Union LA collabs only add fuel to the fire.

💥 Why It’s Hot: Cultural icon, unbeatable resale value, and timeless style.

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3. New Balance – From Dad Shoe to Streetwear Darling

New Balance has made a comeback in recent years, blending retro aesthetics with modern comfort. New Balance flipped its “dad shoe” reputation into hypebeast gold, thanks to collabs with JJJJound, Action Bronson, Joe Freshgoods, and Aimé Leon Dore. The 1906, 990v6, 2002R, and 550 series are now must-haves for sneakerheads worldwide.

💥 Why It’s Hot: Comfort, premium materials, and streetwear clout.

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2. adidas – The Three-Stripes Legacy

adidas remains a streetwear powerhouse, balancing performance and style. The Samba, Gazelle, and Campus are hotter than ever, while YEEZY leftovers and Bad Bunny collabs keep resale markets buzzing. Their commitment to sustainability, with initiatives like Parley for the Oceans, adds to their appeal.

💥 Why It’s Hot: Retro revival, bold collabs, and sportswear heritage.

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1. Nike – The Undisputed King of Hype

When you think “best sneaker brand,” Nike likely comes to mind first. From Dunks to Air Maxes, Air Force 1s to Tech Runners, Nike dominates both performance and lifestyle markets. Travis Scott, Off-White, and Jacquemus collabs only fuel the brand’s cultural dominance.

💥 Why It’s Hot: Innovation, endless collabs, and cultural relevance.

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These top sneaker brands have earned their spots through a combination of innovation, cultural relevance, and timeless design.

Shop the Hottest Sneakers on SNKRDUNK

Ready to upgrade your sneaker collection? SNKRDUNK has the latest drops from all the best shoe brands. From Nike and Adidas to New Balance and ASICS, we’ve got you covered. Don’t miss out on the limited-edition drops and exclusive collabs you once lost to raffles—shop now at unbeatable prices and elevate your sneaker game like never before!

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