[Update 25 Sep 2024] Calvin Klein has made it official: NewJeans is their newest global brand ambassador! The K-pop sensation’s Fall 2024 campaign is now live on the CK website, featuring the latest must-have pieces. Take a look at the gallery above to see the girls’ chic and modern styles.

NewJeans has solidified their status as not only a musical powerhouse but also a fashion icon. Their influence extends beyond the charts, as evidenced by their numerous collaborative ventures with renowned artists and designers like Takashi Murakami and Hiroshi Fujiwara.

Recognizing their impact, brands have eagerly sought partnerships with the K-pop girl group. Calvin Klein is one such brand, having previously created custom outfits for NewJeans’ “Bunnies Camp 2024” live at Tokyo Dome in Japan.

Now, expanding on their successful collaboration, CK has unveiled a new campaign featuring the talented group.

About the Calvin Klein x NewJeans Campaign

While the specific details of the campaign have yet to be revealed, the brand has already offered a glimpse into the collaboration. A group shot showcasing the members dressed in sophisticated denim ensembles has been released, hinting at the chic and timeless aesthetic that can be expected from the campaign.

Additionally, a dedicated page has been created on the Calvin Klein website, although it is currently empty, suggesting that more information will be unveiled in the coming days.

Stay tuned for further announcements!

In other news, check out the aespa x ANDAASH Tech Accessories Collection.

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