Puerto Rican reggaeton sensation Eladio Carrión has made waves in the sneaker world, officially becoming a brand ambassador for New Balance. The announcement was made during a record-breaking appearance on Complex’s Sneaker Shopping, where Carrión stunned viewers by dropping a staggering US$47,715 exclusively on New Balance footwear.

Carrión’s love for New Balance ignited during his Spanish tour when he began sporting the brand onstage. Impressed by the sneakers’ comfort and the brand’s growing popularity, he quickly became a dedicated fan. His connection deepened as he participated in Shoe Palace’s lookbook for the New Balance 9060 and was frequently spotted wearing the brand’s apparel.

On Sneaker Shopping, Carrión declared the New Balance 1000 his favorite model and showcased the upcoming Sea Salt Heron Blue colorway. To claim the show’s spending record, previously held by Juice WRLD, Carrión splurged on highly coveted New Balance collaborations like the Action Bronson x New Balance 1906R Scorpius, ALD x New Balance 1000 White, JJJJound 990v3, and Rich Paul 550.

However, the highlight of his shopping spree was an extraordinary purchase: 165 pairs of the New Balance 990v3 MADE in USA Grey, intended for the entire Puerto Rico Olympic squad. Despite the team consisting of only 51 athletes, Carrión’s generosity led him to triple the order, spending a remarkable US$33,000 on this single model.

This partnership marks a historic moment for both Eladio Carrión and New Balance. As the first reggaeton artist to join the brand, Carrión significantly expands New Balance’s reach in popular culture. The move aligns with the brand’s strategy of collaborating with influential figures like Jack Harlow and Action Bronson, as well as partnering with renowned designers such as Aimé Leon Dore and Salehe Bembury to solidify its position at the forefront of sneaker culture.

With this new partnership, fans eagerly anticipate potential collaborative sneakers between Eladio Carrión and New Balance.

Source: Sole Retriever

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