They say time is money, a cliché as old as time itself. While it’s true that money can buy experiences, luxuries, and even to a certain extent, convenience, it cannot purchase additional seconds in a day.

However, what money can acquire is a tangible representation of time—a watch. A timepiece is more than just a functional accessory; it’s a symbol of precision, craftsmanship, and the relentless march forward of our most precious resource.

Left to right: Travis Scott, Hiroshi Fujiwara, Pharrell Williams

Beyond their utilitarian purpose, watches have also evolved into coveted fashion accessories. Today, it is as much a statement piece as it is a tool for timekeeping. Recognizing this shift, countless brands, from traditional watchmakers to streetwear giants, have ventured into the horological realm.

This resulted in unprecedented collaborations, such as the iconic OMEGA x Swatch, the anime-inspired ONE PIECE x Seiko, and the unexpected Kith x TAG Heuer partnership, further solidifying the watch as a cultural and style icon.

Are you on the hunt for the perfect watch to elevate your style? With a plethora of options available, finding the ideal one can be overwhelming. Whether you’re searching for the best watches for men, women, or affordable timepieces, we’ve curated a carefully selected list to help you find your perfect match.

Let’s dive into them below.

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Best Watches to Buy in 2024

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