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15th July 2024 EDT RELEASES

A Lil Yachty x Nike Air Max 1 “Concrete Boys” Surfaces

Highlighted by their mascot swinging a sledgehammer on the Swoosh itself.

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A Lil Yachty x Nike Air Max 1 “Concrete Boys” Surfaces
A Lil Yachty x Nike Air Max 1 “Concrete Boys” Surfaces
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The convergence of music and footwear continues to flourish, with renowned musicians leaving their mark on coveted silhouettes. Lil Yachty, one of the world’s biggest collectors, joins the ranks of industry icons like Kendrick Lamar and Drake, who’ve all received exclusive PEs.

Following the limited-edition “Concrete Boys” Air Force 1s, Yachty expands his footwear repertoire with a personalized take on the classic Air Max 1.

The foundation of the shoe remains true to the original: A crisp white mesh upper accented with timeless grey and black details. However, Yachty subtly injects his own narrative. The most striking addition is the Concrete Boys logo, prominently displayed near the midfoot. This graphic depicts the label’s mascot swinging a sledgehammer at the logo itself.

Further personalization comes in the form of a redesigned tongue tag. The classic Nike logo is replaced with a metallic silver globe, a symbol associated with the Concrete Boys label. While a single close-up image leaves the rest of the design a mystery, these details hint at a potential collector’s item.

Similar to Yachty’s previous creations, this exclusive Air Max 1 “Concrete Boys” is reserved for a select few. While collectors may lament the limited availability, this exclusive release serves as a testament to the growing influence of music artists in the ever-evolving world of sneakers.

In other artist–sneaker crossovers, check out the FENTY x PUMA “In Session” Collection. While you’re at it, head to the SNKRDUNK App via the banner below and browse the latest and greatest in sneakers, streetwear, and TCG.

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