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15th June 2024 EDT RELEASES

Available Now: BEAMS x ASICS GEL-LYTE III “White/Pure Silver”

The collaboration amalgamates the comfort of ASICS' GEL technology with BEAMS' fashion-forward design sensibilities.

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[Update 15 Jun 2024] The BEAMS x ASICS GEL-LYTE III “White/Pure Silver” is available now on ASICS and BEAMS with an RRP of 20,900 JPY (~US$130)!

[Update 12 Jun 2024] With the release of the BEAMS x ASICS GEL-LYTE III being imminent, @le.syndrome has just dropped a few on-feet images alongside product visuals. Check them out in the gallery and stay tuned to SNKRDUNK Magazine when the official pictures drop!

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Japanese sportswear giant ASICS will release a special edition of its iconic GEL-LYTE III in collaboration with Japanese apparel shop BEAMS.

Originally launched in 1990, the GEL-LYTE III has become a mainstay within ASICS’ discography. This new iteration takes the classic silhouette and injects it with BEAMS’ signature style. The most striking feature is the split tongue, a key design element of the GEL-LYTE III, dramatically amplified in this version.

The toe box, tongue sections, and shoelaces have increased in volume, resulting in a bold and chunky aesthetic that complements streetwear and casual styles.

The collaboration ultimately amalgamates the comfort of ASICS’ GEL technology with BEAMS’ fashion-forward design sensibilities. The pair is slated to release via BEAMS brick-and-click stores in Japan this Saturday, 15 June 2024.

In other news, check out the New Balance 1906R “Silver/Green”. Alternatively, you can also head to the SNKRDUNK App via the banner below and browse the latest and greatest in sneakers, streetwear, and TCG.

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