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9th April 2024 EDT RELEASES

Release Confirmed: HIDDEN.NY x ASICS GEL-NYC

A composite of inspirations from the past, present, and future.


[Update 9 Apr 2024] Following the arrival of on-feet images, the HIDDEN.NY x ASICS GEL-NYC is now scheduled to drop on 12 April via select Japanese retailers, including BILLY’S ENT, mita sneakers, and atmos.

The release will occur either through a regular drop or a raffle draw, depending on the retailer. Check out the latest images in the gallery above, and visit the respective sites for full details. Alternatively, you can secure an early pair via the SNKRDUNK App now!

[Update 2 Apr 2024] A wider release date has been confirmed for the HIDDEN.NY x ASICS GEL-NYC on 12 April 2024. They come at an RRP of US$160 and will be made available via ASICS.com and select retailers. You may also favorite the pair on the SNKRDUNK App and cop it when the price is right for you.

[Update 20 Mar 2024] Sources have ascertained that the HIDDEN.NY x ASICS GEL-NYC will drop on 23 March by way of a pop-up in New York City at 41 Division St, New York (contrary to 15 March announced earlier).

It will then be succeeded by a wider release at a later date on HIDDEN.NY, ASICS, and select retailers online and in-store. Continue to stay tuned for those details!

[Update 26 Feb 2024] As alluded to in the last update, the HIDDEN.NY x ASICS GEL-NYC will finally be released on 15 March at ASICS, with an RRP of 160 EUR (~US$170). There could be more avenues of release so stay tuned for an update in the coming weeks!


From Instagram moodboard, to cultural tastemaker, to finally becoming a brand imbued with the same prestige as the ones it used to cover. HIDDEN.NY once more makes its presence tangible by way of a collaboration with ASICS, who aptly offered up the GEL-NYC as a canvas. This isn’t their first with a Japanese entity having partnered with the likes of G-SHOCK and NEEDLES in recent months.

With a lone image being the Rosetta stone, there isn’t much to discern other than the iconic HIDDEN.NY logo imbedded onto the toebox, presiding over the model’s mesh base layer.

If the technical specifications stay faithful to the blueprint, then expect the HIDDEN.NY x ASICS GEL-NYC to borrow elements from prior ASICS fan-favourites, much like HIDDEN.NY’s MO: A composite of inspirations from the past, present, and future.

More details should emerge in the coming weeks so stay tuned!

In other sneaker-related news, check out the Nike Air Footscape Woven “Rainbow”.

Source: @le.syndrome