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26th June 2024 EDT RELEASES

LE SSERAFIM x New Era Collab Gets an Official Release Date

Arriving June 2024.


[Update 26 Jun 2024] Following pre-order sales on the Weverse Shop, the LE SSERAFIM x New Era collection will officially launch on New Era Japan’s website on 29 June at 12PM (JST), exclusively for New Era members. A general release will follow shortly after.

[Update 17 Jun 2024] More details of the LE SSERAFIM x New Era collab have been unveiled! In addition to the first batch of 9FORTY ball caps and bucket hats released during the “FEARNADA 2024 S/S Seoul” fan meeting event, a series of trucker caps, beanies, and FFALO figures have now been added to the lineup.

The collection is now available for pre-orders through Weverse, with orders expected to ship in late June to early July. For full details, head over to the page here now.

[Update 11 May 2024] Two LE SSERAFIM x New Era headwear models have pre-launched at the “FEARNADA 2024 S/S Seoul” fan meeting event! The collection includes a washed black bucket hat and two colorway variations of the 9FORTY ball cap.

Both models prominently feature an embroidered strikethrough logo of their fandom name, “FEARNOT”, alongside New Era branding. Retail prices are set at KRW 49,000 (~US$36) for each 9FORTY ball cap and KRW 65,000 (~US$48) for the bucket hat.

Stay tuned for further updates prior to the June release!


Exciting developments are stirring within the realms of K-pop and streetwear. Following NewJeans’ collaborations with Takashi Murakami and Hiroshi Fujiwara, LE SSERAFIM is gearing up for an exciting partnership with New Era for an upcoming release.

Little details have been disclosed at this time, with only a confirmed June release. Prior to the drop, the collection will be available for preview at their upcoming “FEARNADA 2024 S/S” fan meeting event, taking place in Seoul, South Korea, on 11—12 May.

Stay tuned here for further updates on the LE SSERAFIM x New Era collection.

In other news, check out the NewJeans x Hiroshi Fujiwara apparel collaboration.

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