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19th July 2024 EDT RELEASES

Release Confirmed: NewJeans x Hiroshi Fujiwara Merch

Unveiled as part of the promotional shots for Supernatural.


[Update 18 Jul 2024] The NewJeans x Hiroshi Fujiwara merch is BACK! Score your favorites during the second pre-order window, happening from 17 July, 2PM (KST) until 19 July, 6PM (KST) via LINE FRIENDS SQUARE. Don’t miss out!

[Update 28 Jun 2024] Calling all NewJeans x Hiroshi Fujiwara enthusiasts! After a lightning-fast sell-out, the collection is clawing its way back for a limited-time pre-order window.

Head over to LINE FRIENDS SQUARE Online from 1 July, 2PM (KST) to 3 July, 6PM (KST) to secure your piece before it vanishes again! For full details, check out the announcement post here.

[Update 20 Jun 2024] Release details for the NewJeans x Hiroshi Fujiwara merch collection are here! The lineup includes apparel like backpacks, bandanas, baseball caps, and t-shirts, as seen on the group members in campaign images.

Launching at the LINE FRIENDS x NewJeans “Supernatural” pop-up at LINE FRIENDS SQUARE Myeongdong and online starting 26 June, this collection will be available alongside the Takashi Murakami collab. Check the official announcement for full details!

[Update 27 May 2024] Additional details have been confirmed for the NewJeans x Hiroshi Fujiwara merch collection!

It will be available at pop-up events held in partnership with LINE FRIENDS, taking place at LINE FRIENDS SQUARE Myeongdong from 26 June to 10 July in South Korea, and at LINE FRIENDS SQUARE Shibuya from 26 June to 15 July in Tokyo, Japan.

The items are also slated for a global release. Stay tuned for further updates!

[Update 15 May 2024] Exciting news! We may soon see the release of the NewJeans x Hiroshi Fujiwara apparel collection. In conjunction with the release of the Supernatural album, it has been reported that a pop-up event will take place in June in both Japan and South Korea. Stay tuned for further updates!


As we anticipate the release of their latest album, titled Supernatural, featuring collaborative designs by Japanese graphic artist Takashi Murakami, K-pop global phenomenon NewJeans now teases another collaboration, this time with Japanese streetwear pioneer Hiroshi Fujiwara.

Unveiled as part of their promotional shots for the Supernatural album, each member of the girl group showcases various stylish streetwear ensembles that reflect the signature aesthetic of the Japanese creative.

This includes various NewJeans-branded tees, some bearing handwritten logo designs, and others featuring graphic prints in Fujiwara’s iconic royal blue hue.

At this time, it’s unclear whether the NewJeans x Hiroshi Fujiwara apparel are solely custom-made pieces for their campaign shots, similar to the paisley logo tee designed by HYEIN SEO, or if they will actually be released in the near future.

Rest assured, if there are any further updates, we will keep you informed here, so stay tuned for more information.

In other news, check out the LE SSERAFIM “FEARNADA 2024 S/S” merch collection.

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