As part of the release of their Summer 2024 collection, titled “Nostalgia Life”, South Korean streetwear brand Ames Worldwide has teamed up with K-pop girl group KISS OF LIFE for a series of campaign shots and a special launch event.

KISS OF LIFE

Formed under S2 Entertainment and debuted in 2023, KISS OF LIFE is a K-pop girl group consisting of four members—Natty, Julie, Belle, and Hanuel.

The latest collection showcases a sporty chic aesthetic, featuring a range of trendy pieces including football jerseys, raglan tees, knits, and baseball caps, each modeled by a member of the K-pop group.

The Ames Worldwide “Nostalgia Life” collection, launched on 23 April, is now available for purchase or pre-order on both Ames Worldwide and MUSINSA online platforms.

To celebrate the release, Ames Worldwide will host a KISS OF LIFE photo card set and case event exclusively via MUSINSA.

Customers who make purchases exceeding 50,000 KRW (~US$37) will receive a member photo card, and the first 500 customers will also receive a limited edition tin case as a special gift.

In other news, check out the Sporty & Rich x adidas Handball Spezial.

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