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16th April 2024 EDT NEWS

The Future of Sports Technology Is Here: Nike’s New “A.I.R” Sneakers

A glimpse into Nike’s innovative approach to footwear design, leveraging AI technology to boost human athletic performance.


[Update 16 Apr 2024] New images of Nike’s new “A.I.R” Sneakers have arrived, courtesy of @sneakernews. The collection contains 13 different futuristic AI-designed performance sneakers that leverage data from top athletes for the design language.

Check out the new images in the gallery above, and stay tuned for more updates on the collection as they arrive.


Nike isn’t just pushing boundaries in the physical world; they’re pushing them in the digital realm too. Building on the recent museum exhibit exploring the future of footwear, Nike unveiled a collection of AI-designed performance sneakers at their Paris Olympic showcase.

This exciting display complements the launch of their new Air-based silhouettes. Leveraging data from top athletes like Victor Wembanyama, Nike’s AI crafted unique shapes and styles tailored to their specific needs.

The collection boasts a diverse range of concepts. From sleek, aerodynamic designs to high-top models with substantial sole units, the possibilities seem endless. Each shoe features bold “A.I.R” branding, contrasting black Swooshes on white uppers, and unique orange Air units for added visual impact.

While these concept sneakers aren’t slated for any retail release, they offer a glimpse into Nike’s innovative approach to footwear design. As Nike continues to explore the potential of AI, stay tuned for even more groundbreaking developments in the future.

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