[Update 16 Feb 2024] Following its initial pop-up installation in Singapore, the NewJeans x Nike By You custom shop will now be hosted at Nike Style Hongdae and Nike Seoul stores from 15 February to 25 March. Check out the latest images provided by @le.syndrome in the gallery above now!

[Update 31 Jan 2024] Just ahead of their 3 February appearance, the NewJeans x Nike By You offerings have been teased! Therein are customizable T-shirts, hoodies, tote bags, and caps. Check them out in the gallery above!

Unfortunately for Bunnies the rest of the world, this release will be exclusive to Nike Orchard Road in Singapore.

Nike recently opened a spanking new flagship store in the heart of Singapore’s central shopping district, Orchard Road. It occupies over 28,000 sq ft and span three-storeys, making it officially the Swoosh’s largest outlet in Asia outside of China.

And what better way to celebrate it than to invite one of K-pop’s hottest groups to perform live?

That’s right. For Nike and K-Pop fans alike, the Swoosh has announced that their brand ambassadors, the ever-popular NewJeans, will be performing live at the new Singapore flagship store on 3 February. This is in conjunction with Nike’s first Member Days campaign of the year, which will run from 30 January to 4 February.

Nike App users can stand a chance to watch the quintuple perform the likes of Super Shy, Ditto, and OMG live simply by answering a simple question on the app: Tell Nike why you are the biggest NewJeans fan. For those looking to catch NewJeans live, be sure to have the Nike App downloaded and get your thinking caps out on 30 January.

After their performance, winners will also get first dibs on the new Nike Air Max 90 LV8, although its unclear which colorway it is.

If you aren’t one of the lucky ones, don’t fret—there’s something for everyone. the Nike flagship store will also run a limited-edition Nike By You x NewJeans campaign, exclusively at Nike Orchard Road.

Speaking of K-Pop, check out our feature story on The Korean Takeover of Fashion. You can also buy the latest sneakers and streetwear online via the banner below: