Following reports that the K-pop global sensation BLACKPINK has officially renewed their group contract with YG Entertainment, group member Jennie has now announced the establishment of her own label and agency, known as OA (ODD ATELIER).

While specific details about what her company will offer have yet to be confirmed, it will likely serve as a platform to manage her solo activities while remaining a member of BLACKPINK. Announcement images, featuring an original logo hoodie, have also hinted at possible ventures in fashion, further amplifying her influential status in the scene.

Should there be any updates on her OA label, we will keep you informed, so stay tuned here for more exciting announcements.

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