[Update 16 Feb 2024] While it has been confirmed that the latest Nike Air Max 90 LV8 is not an official collaboration with NewJeans, Nike has now unveiled a new series of campaign images featuring the K-pop girl group to commemorate the release of the new footwear model. Check out the trendy ensembles styled by NewJeans in the gallery above!

Additionally, head over to Nike to grab the “Sail” pair now and anticipate the Early Access drop of the “Infrared”-inspired colorway on 22 February, followed by an official release on 29 February.

After the positive reception of their Air Max Day 2023 and football jersey campaigns, Nike Seoul and K-pop sensation NewJeans have unveiled a new campaign video hinting at a potential collaboration on the iconic Air Max 90.

While specific details about the campaign remain undisclosed, the video provides a sneak peek at two variations of the footwear model. One boasts a minimalistic white and grey composition, while the other features a bold black, red, and white design reminiscent of the coveted “Infrared” colorway.

Whether these are indeed part of a collaborative release by the duo or a new general release (GR), we will keep you informed as more details surface. Stay tuned here for further updates to come.

In other streetwear news, check out the Pokémon x fragment x Fendi collection.