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2nd December 2023 EDT NEWS

Supreme to Open First Official China Store in Shanghai

Slated to open its doors in 2024, this marks the streetwear label's first brand-owned store in the country. And yes, we can look forward to country-exclusive Box Logos.

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The thriving streetwear scene in China is finally set to see its own Supreme chapter, with an official store rumored to be opening in Shanghai. This information was brought to light by the reliable @dropsgg (with the help of @themacint0sh), and is a formal show of Supreme’s multi-million dollar triumph over one of its biggest “legal fake” rivals, Supreme Italia.

The counterfeit company previously held exclusive trademark rights and market authorization of the Supreme brand in China, allowing its plagerized products to parasitically fester and feed off Supreme NYC’s brand in the consumer market… All while the original brand was blocked from selling its own designs in the country.

But just weeks after the Italia copycat announced that it will open a multi-level store in Shanghai, the China Trade Market Office stripped the knock-off brand of its trademark status, likely in a bid to tighten the country’s copyright laws and shed its own “replica-lenient” reputation.

In a full circle moment (and with the help of its parent’s, VF Corp, legal strength), the Supreme brand will finally open doors in Shanghai’s 291 Fumin Road. This opening is reported to happen during 2024’s Spring/Summer season. While the brand has already accessed the Chinese market via a shop-in-shop at Beijing’s Dover Street Market, this marks Supreme’s first official store in the country and comes after their recent store opening in Seoul, Korea.

Supreme China Shanghai Store 2024 Opening Exclusive Box Logo

And yes, the Shanghai store will also come with its own country-exclusive Box Logo t-shirts and hoodies. As always, @dropsgg has provided a mock-up of what to expect, but further details will likely only surface when we break into 2024.

Supreme’s rapid expansions into the APAC region are not surprising, given that this strategy to broaden the brand’s physical reach was hinted at by VF Corp in an interview two years ago. While we wait for more news to surface, why not check out Mcdonald China’s latest servings with Verdy?

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