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30th November 2023 EDT RELEASES

BLUE BLUE JAPAN and PUMA Present Their First Collaborative Collection

Focused on the traditional Japanese indigo dye technique.

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In commemoration of PUMA’s 75th anniversary and 50 years of the PUMA Clyde footwear model, Japanese lifestyle label BLUE BLUE JAPAN is set to launch a collaborative capsule collection with the renowned sportswear label.

BLUE BLUE JAPAN x PUMA

BLUE BLUE JAPAN Puma

Offering a range of footwear and apparel items, the duo presents a blend of traditional and technical design elements. For the apparel, a lineup of jackets, shirts, and pants is introduced, each featuring a black fabric base and accentuated by blue accents and linings.

On the footwear section, the duo spotlights the PUMA Clyde and Army Trainer models. The Clyde comes crafted in a waxed suede upper with indigo-dyed linings, while the Army Trainer is dressed in a contrasting white and grey GORE-TEX upper, complemented with a gum rubber outsole. Each pair also features the Japanese brand symbol of “ARIGATO” on the lace tips.

Where to buy

The BLUE BLUE JAPAN x PUMA collection will officially launch on 9 December via BLUE BLUE JAPAN, PUMA and select retailers. Prices will range from 38,500 JPY to 60,500 JPY (~US$262 to US$412).

In other news, check out the Kerwin Frost x McDonald’s collaboration.

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