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10th November 2023 EDT RELEASES

Two Colorways of the Unheardof x adidas Rivalry Lo “Grandma’s Couch” Arriving 4 November

Inspired by the sneaker store's founder Philip Lipschutz's personal story and upbringing: from sleeping on his "Grandma's Couch" to working with The Three Stripes.


[Update 10 Nov 2023] Following its initial drop on 4 November via Unheardof, the Unheardof x adidas Rivalry Lo “Grandma’s Couch” will see a wider release via adidas on 11 November. Stay tuned and don’t miss out on this chance to cop a pair!

[Update 2 Nov 2023] The “Mesa” and “Purple” colorways of the Unheardof x adidas Rivalry Lo “Grandma’s Couch” have been confirmed for release on 4 November. Find them on Unheardof’s website with an RRP of US$165.

But make haste if you’re planning to get yours, each pair is limited to only 1000. Nevertheless, enjoy the campaign images at the gallery above!


Unheardof, a sneaker boutique store located in Cincinnati, Ohio, will soon be releasing a second collaborative sneaker with adidas. Previewed by the store’s owner Philip Lipschutz on Instagram, the Unheardof x adidas Rivalry Lo “Grandma’s Couch” is a tribute to Lipschutz’s history and upbringing.

For Lipschutz, his journey began quite literally on his “Grandma’s Couch”, which is the big inspiration behind this design. While teasing the “Mesa” colorway, Lipschutz looked back on his fond memories from sleeping on his grandmother’s sofa, where both his mom and grandma raised him to become the man he is today.

As the colorway’s name would suggest, the sneaker is reminiscent of what you’d find on an old couch: an intricate floral print runs through most of the upper’s corduroy base, while mustard and purple run through the leather overlays respectively.

It’s the emotional storytelling that runs deep within this collaboration, and one that fans will no doubt enjoy. Enjoy a first look at both colorways of the Unheardof x adidas Rivalry Lo “Grandma’s Couch”, and stay tuned for more details.

In other sneaker-related news, check out the Whitaker Group x New Balance 9060 “Missing Pieces” Pack.