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11th September 2023 EDT RELEASES

Jay Park Celebrates US Launch of WON SOJU With VANDYTHEPINK

Offering a lineup of collaborative apparel items.


WON SOJU, an alcoholic beverage brand founded by South Korean hip hop artist Jay Park, has recently made its anticipated launch in the United States. Besides a launch party tour, the label has also partnered with Virginia-based creative VANDYTHEPINK to unveil a lineup of apparel items.

Consisting of tees, trucker hat and a varsity jacket, this capsule collection showcases various signature designs by VANDY, such as flower motifs and eye graphics, accompanied by WON SOJU’s branding.

Items are also noted for their exclusivity, starting with the blue and white tees which will be made available via VANDYTHEPINK and WON SOJU respectively, whereas the black tee, trucker hat and varsity jacket are confirmed to be F&F (Family & Friends) exclusives.

But that doesn’t mean there’s no chance in getting the F&F items, as VANDYTHEPINK has announced a giveaway for the three exclusive items via Instagram. Head over to the post here for more details.

In the meantime, expect the arrival of the blue tee on 12 September 1pm EST via VANDYTHEPINK. We will keep you informed when more updates surface.

In other streetwear-related news, check out the Palace Skateboards x Carhartt “Palace Work in Progress” collection.

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