Despite being known as a fast food chain, McDonald’s has managed to forge exciting collaborations over time, involving prominent names like Travis Scott, CLOT, and an ongoing campaign with the K-Pop girl group NewJeans.

Adding to the lineup, McDonald’s has teamed up with Virginia-based label VANDYTHEPINK to offer a unique twist on their classic Chicken McNuggets menu. With creatively designed graphics, this collaboration will bring forth a collection of merchandise, including tees, caps, tote bags, and other exciting items.

Additionally, the duo has launched McNuggets Land, an interactive virtual game where players have the opportunity to win exclusive prizes, such as a 100k SAND prize pool, a full year’s supply of free chicken McNuggets, an exclusive NFT collection, and much more.

Starting from July 29, the VANDYTHEPINK x McDonald’s collaboration will be accessible through a pop art exhibition at McDonald’s Art Pavilion in Hong Kong. The exhibition will also feature a total of 20 exhibits prepared by artists including VANDYTHEPINK, Jon Burgerman, UFO907, Gyuhan Lee, and FrankNitty3000.

In other related news, check out the BT21 x fragment SUPER UNIVERSTAR collection.