Japan’s No.1
Sneaker Marketplace

DOWNLOAD
31st August 2023 EDT RELEASES

Human Made and Penfolds’ New Partnership Is Just Like Fine Wine

With Nigo himself appointed as the brand's debut creative partner.

FacebookWhatsAppTelegram
FacebookWhatsAppTelegram

[Update 31 Aug 2023] If you reside in South Korea and looking for a bottle of the Human Made x Penfolds bottle, you’re in luck. @le.syndrome recently reported that the “One by Penfolds” collection will make its way to the country via GS25, one of the biggest convenience store chains in South Korea.

From now till 5 Sep, you can pre-order a bottle of the “One by Penfolds” collection via the GS25 App, and subsequently pick it up at convenience stores from 12 September onwards. Each bottle will sell for 39,900 KRW.

LINE

Human Made just announced a new partnership with a brand many might not have expected. Indeed, the Japanese label is set to work with Australian winemakers Penfolds, and to celebrate the duo are creating a “One by Penfolds” collection.

Furthermore, the multi-year partnership will see Human Made’s famed founder Nigo act as the Australian brand’s first-ever creative partner. Nigo, a household name in the global streetwear circuit, looks set to expand his ever-growing horizons after being appointed as Kenzo’s artistic director as well as a rumored Nike collaboration.

For the duo’s first project, the aforementioned “One by Penfolds”, Nigo has created four different animal motifs that have found their way on Penfolds’ wine bottles and Human Made tees. Each design represents four countries, namely Australia, France, China, and the US, where Penfolds source their wines from.

Human Made will be releasing three of these bottles, Australia, France, and the US, today on their webstore at 11AM JST along with a collection of inline tees. The wine bottles will cost US$34 each, while the tees retail at US$82 each. But be fast though, expect the collection to sell out quickly.

In more sneaker-related news, check out the Nike Dunk Low “Mystic Red”.

Magazine-Bottom-Banner

RECOMMENDED