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21st August 2023 EDT RELEASES

NewJeans Shows Trendy Jersey Styles in Nike Seoul’s Latest Campaign

Featuring various national football team designs.


[Update 4 Jul 2023] Taking to Instagram, Nike Seoul has shared BTS shots from the NewJeans x Nike football jersey campaign. Take a look at them on the article slider above and also check out other styles that the members have curated with the Swoosh label.


Following a well-received collaborative campaign for Air Max Day 2023, K-Pop girl group NewJeans and Nike Seoul once again link up for another special shoot and this time, the duo sets the focus on a lineup of national team jerseys.

Demonstrating a modern interpretation of the popular football jersey trend, members of the girl group embrace a coordinated style infused with streetwear influences.

Hanni was seen dressed in a slim Australia cropped tee, which perfectly complements her choice with a wide snap-button detailed pants. A chic look was then presented by Minji, matching a paint-splattered USA top and woven tights.

The remaining members then selected various Korea jerseys, incorporating unique Y2K aesthetics through Haerin’s leg warmers and wide cargo pants by Hyein. Danielle on the other hand, opted for a casual sporty look similar to Minji with her layered skirt and tights.

Lastly, every individual completed their ensemble by donning renowned Swoosh footwear such as the Air Max 95, 97, Air Force 1 ’07, and other notable styles.

Take a look at the campaign images for some style inspiration and look forward to more future collaborative works from NewJeans and Nike.

In other sneaker-related news, check out the Reese Cooper x Merrell 1TRL Summer 2023 collection.